6 Marketing and Communications Strategic Framework PDF 74 KB
A report explaining how the Marketing and Communications Strategic Framework will ensure that all activity is aligned to the corporate priorities set out in the Council Plan.
Portfolio Holder – Councillor Andy Jenns
Councillor Andy Jenns (Portfolio Holder for Customer and Transformation) explained that the Marketing and Communications Strategic Framework articulated how the story of the Council and the County was told. It detailed how the marketing and communications team would support the delivery of the new Council Plan, placing the key themes at the heart of the service and ensuring that all activity was aligned to the corporate priorities. Councillor Jenns noted the success of the Council’s communications during the pandemic and that it was important to build upon that success.
Councillor Sarah Boad reflected on the changing face of communications and how many residents now obtained news via social media, noting that she often shared the Council’s social media posts in the hope of reaching an even wider audience. She expressed interest in the Council’s expansion to the Nextdoor platform which would assist in reaching a wider audience.
Councillor Heather Timms welcomed the report, which she considered linked to the cost of living report considered earlier on the agenda and the importance of ensuring that messages were available in different media formats.
Councillor Marian Humphreys also reflected on the importance of communications for Councillors who served as conduits of information to local residents.
Councillor Isobel Seccombe applauded the report and noted that the pandemic had required reflection on the best ways to reach different groups and audiences. Councillor Andy Jenns echoed these comments, noting that it was easy to share social media but further thought was required to understand how informative messages could be shared by those who did not engage in social media platforms.
That Cabinet endorses the Marketing and Communications Strategic Framework at Appendix 1 to the report.